Company News

Walmart Adds Private Label Lash Products

Serum with peptide complex, conditioner sold under retailer's Equate brand.

Walmart is rolling out its own lash products under the Equate line.

The products include: Equate Lash Serum with a 3-D VitaRush peptide complex that nourishes, strengthens and volumizes to increase the appearance of lash volume and density; and Equate Hydra-Strength Conditioning Treatment, which rebuilds, repairs and recovers dry, brittle and broken lashes.
 
Both products have lightweight and gentle formulas that are also vegan, gluten-free and cruelty-free. At a price point of $14.97, the SKUs will be available exclusively at Walmart and will be stocked on shelves this week.

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